Business Development Director of the Psychometrics Centre at Cambridge University
Vesselin Popov works in the Psychometrics Centre at Cambridge University, which deals with researching people’s online behaviour and the implementation of the scientific research results in the economy, education, healthcare and social processes. His area of responsibility includes Apply MagicSauce software that is based on the data of more than 6 million users, and enables detailed psychological and demographic profiles to be identified based on people’s online behaviour. Under Popov’s leadership, the centre has made an in-depth study of the functioning of artificial intelligence in the virtual environment. One of the objectives of his work is to increase people’s awareness about their rights that are related to the fields of personal data protection, and the related education and psychological tests.